Stop booking channels separately. We build integrated campaigns where top-tier press (PR) builds your authority, and authentic KOLs/KOCs build your customer trust—all at once.
Today’s customers are smart. They don’t trust a brand they’ve never heard of, even if a KOC reviews it. And they don’t read press releases (PR) for brands that have no social proof.
This fragmented approach is slow, expensive, and ineffective.
As a marketing strategist and agency founder, I don’t just “book” placements. I build a unified campaign designed for maximum Growth and Connection.
Our “Integrated” service ensures your message is powerful and consistent across all channels.
When a customer sees your brand featured in a top newspaper and then sees a trusted KOC review it, the path to purchase is seamless. That is the power of an integrated strategy.
We manage the entire process, from strategy to execution, connecting you with our extensive network.
Let’s discuss how an integrated strategy can achieve your growth goals faster than ever.
It means we don't just book channels; we build a unified campaign. Instead of booking PR separately from KOLs, we launch them together under one strategy. The media (PR) builds your Authority, while the KOLs/KOCs build your Trust. This integrated approach is far more powerful for driving growth.
Because customers today are skeptical. Booking KOLs alone can feel inauthentic if the brand has no public authority. Booking PR alone is often ignored because it lacks social proof. As a "Planner," I create a strategy where the PR articles validate your brand, making the KOL/KOC reviews believable. This seamless experience builds trust and connects with customers effectively.
We work with a wide spectrum, from Macro-KOLs for massive reach to Micro-KOCs for highly authentic "seeding" and reviews. Our focus is not on an influencer's follower count, but on their audience fit. We find the right voices that genuinely connect with your specific target customer.
Our network includes top-tier online newspapers, industry-specific magazines, and popular digital publications. We focus on securing strategic editorial placements—like feature articles, expert interviews, and news stories—that build lasting authority and provide SEO benefits, not just standard press releases.
Our campaigns are "Growth-Focused." We set clear KPIs from the start, which can include:
Yes. Strategy is more important than budget. For a new business, we can design a highly effective "launch" package, such as combining a powerful KOC seeding campaign with 1-2 strategic PR articles. This provides the essential mix of authority and social proof to start your growth journey.
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Hai Chau, Da Nang